The Negroni is one of the most classic, perfect and yet simple cocktails to make. And, it is potent.  It is simply all equal parts Gin, Campari and sweet vermouth.  The only way to mess this up is if you don’t measure.  And while there might be dozens of variations on this cocktail, the only real variable is the type of gin or vermouth, because Campari is the constant.

Invented in 1919, it is considered an apertivo (pre-dinner drink). The Campari is an iconic bright red Italian bitter. It was a favorite of many celebrities such as Salvador Dali, Orson Welles, Anthony Bourdain, and Michael Ruhlman, just to name a few.


  • 1 ounce Campari
  • 1 ounce dry gin
  • 1 ounce sweet vermouth

Stir all ingredients together over ice. Strain and pour into a rocks glass with fresh ice, garnish with lemon or orange rind.